5 Ways to Secure Your Digital Content

The number of internet users is increasing every year, so does the time spent online. According to Statista, in 2020, the number of active Internet users reached  66.6666 billion, which is 59% of the global population who spend 15 minutes spent every day on social media.

Internet businesses, communications and entertainment overlap so strongly that no private user or company is willing to give it up easily. This big convenience leads to one big internet concern – data online data security. For example, the U.S. In 2020 alone there were 1001 reported cases of data breaches, and 155.8 million individuals suffered from disclosing their sensitive information expos online.

However, companies can takings some effective measures to secure their digital data and content. In this article, we will explain how to protect your content online and how to avoid cyber threats.

Why Do You Need to Secure Your Data?

5 Ways to Secure Your Digital ContentInformation security is an essential element for the achievement and survival of any business. Companies have to make sure that no sensitive customer data, bank account information, or any proprietary info becomes exposed to third-parties or cyber criminals. For this, businesses need to realize the negative consequences they may face in case of a weak data protection. Let’s take a look at the main points.

  • Well-protected data means reputation

    Many businesses keep their customers’ private information, such as names, dates of birth, addresses, credit card details, and more. Leakage of such data can cause instant an damage to their reputation and its restoring will take several years at its best. Therefore, businesses must protect their customer data well and promote a positive brand image in the market.

  • Poor data protection results in financial loss

    Companies that do not run their businesses resort to digital accounting and banking services. As a result, all banking operations as well as bank account data can be vulnerable to hacker attacks. Moreover, data breaches can weaken investor confidence while consumers can start looking for alternatives and buy from competitors, thus reducing the revenue of businesses.

  • Security breaches lead to a decrease in productivity

    Data loss is crucial for any business. Once that happens they will have to pause the regular business workflow and start dealing with the emergency situation. Above all, serious hacker attacks often end up with system failures and defects, making it worse. Therefore, companies that refer to banking online banking or have their general ledger in the cloud should pay special attention to their data security systems.

    Who Do You Need to Secure Yourself From?

5 Ways to Secure Your Digital ContentWhen considering their digital content and data security, companies need to realize who could pose a threat to their data. Let’s take a look at three organizations that may be interested in your business data.

  • Cybercriminals come after business data to sell it to obtain profit. Also, they can take devices and different hardware hostage by installing ransomware on them. They will demand to pay a fee to unblock the business, although more problems may occur later.
  • Advertisers are companies that collect customer data to target and sell their products. It’s no secret that Google and Facebook collect their users ’data for improved advertising based on their preferences and needs.
  • Governments often find their own residents to prevent crime in their countries. However, some companies want to keep their data confidential because it affects their position in the market or they may rely on some unique developments that they do not want to disclose in any way.
  • Content pirates are organizations or individual Internet users who illegally distribute copyrighted content on their platforms to make money. Content pirating is one of the most widespread types of data theft. Therefore, companies that create their own unique content should be aware of how to keep it well protected.

Ways of Protecting Your Digital Content

Here is a list of advanced technologies and techniques that will help companies protect their digital content and prevent its theft.

  • Encryption

Today, mobile, web, and desktop applications represents open system. They can easily integrate with third-party services like Facebook, Google and others, and exchange data with them. As a result, some private data may be exposed and require strong security. Software developers use one of the most effective ways to secure sensitive information – encryption.

Encryption is the process of encoding data for its secure exchange over the Internet. To do this, software developers use a variety of encryption types, such as symmetry that works with a private key, and asymmetry that requires two keys to encrypt and decrypt data – a public key and a private key.

To send encrypted content via the Internet, users can use a variety of content-encryption tools. They help keep it secure and unchanged, ensuring that businesses exchange genuine data with their customers and partners.

  • Digital rights management (DRM)

Digital rights management solutions are another way to protect content from unauthorized viewing. These tools protect videos, audio files and text from illegal distribution and posting online. For this, content creators need to purchase a specialized program that encrypts and packages their content. Only users with a DRM license can access the encrypted information.

  • Tokenization

Tokenization is one more way to save data. Tokenization is the process of encrypting a piece of data such as a URL and attaching it to a token. Token will serve as a reference to the encrypted data though it has no meaning or regard in case it’s hacked.  This way content providers can create special secure URLs with validation access to a site or build the access temporary.

  • Watermarking

Watermarking is an effective way to prevent Internet customers from distributing video content illegally. For this, content creators can put invisible watermarks on their videos. These watermarks may include IP address, customer ID or their name. If the purchaser posts a copy of the video online, a special program can decode the watermark and identify the purchaser.

  • Geofencing

Content creators can define the area where they want to provide access  to their data. This way, no visitors from outside will be able to see the content. This technology is called geofencing and is frequently used on platforms such as YouTube, Facebook and others.

How To Build An Effective Mobile App

One of the most effective ways to grow your business and build a solid customer base is to develop a business mobile application. The number of smartphone users is expansion every year. It has more than 3.6 billion users worldwide in 2020 and is expected to earn 4.3 billion in 2023. This mobile app makes the market very attractive and lucrative. According to Statista, revenue from mobile apps will exceed 35 935.2 billion by 2023.

While these statistics look pretty compelling, the number of mobile apps is also growing rapidly. For example, the Google Play Store placed 2.7 million applications in the second quarter of 2020 alone, surpassing 1 million in 2013. That means there is a lot of competition in the mobile app world. Creating a successful mobile application requires an accurate selection of tools, approaches and platforms. All of these factors are based on product and project requirements as well as the target audience.

In this article, we explain everything you need to know to create an effective mobile application and share our hands-on experience in the field of mobile application development.

Mobile App Development Lifecycle

As businesses consider creating their own mobile app, it is important to keep in mind all the steps, phases and processes that the app will go through before release. Knowing the mobile application development lifecycle steps allows project designers to:

  • Understanding the amount of work done at each stage and better mobile application and project planning;
  • Allocating project resources more accurately;
  • Avoid possible hidden pitfalls in development steps;
  • Carefully select development tools, frameworks and other development solutions.

All mobile development projects generally go through the same application development steps regardless of the length, scale and complexity of the project. They can be divided into the following stage.

  • Planning Stage

The planning phase involves the work of project manager, business analyst and technical writer. They conduct market research, business analysis, make decisions about the main features of the future application and develop the specificity of the detailed technical requirements for further development. These activities help determine application value, return on investment (ROI), budget required for development and some others.

This phase is important because it provides answers to the following questions:

  • What is the main idea and purpose of the application?
  • Who is the target audience of the application?
  • How much will it cost to develop it?
  • How can this application benefit your business?
  • App Design and Prototyping

The prototyping stage is to create quick application prototypes and design mockups so that the layout and functionality of the application can better meet the demands of its end users.

In addition, to get a quick response from real developers, the application development team can first create a Minimal Viable Product (MVP) for quick launch in the market and then decide what features should be developed next and what additions or deletions to add .

This phase helps prevent further development hurdles, extended deadlines, or any mid-build change that could affect final product release times or project budgets.

  • App Development

At this stage, the development team performs most of the development tasks. The team develops the app itself, API levels, adjusts the application for different mobile platforms, integrates it with other services online, embeds in different technologies and much more.

  •  Quality Assurance

This phase is dedicated to full mobile app testing. QA engineers perform a variety of tests to ensure the high quality of the mobile application. This means that the app ready for release has no major flaws, works properly and is beneficial to customers. For this, QA engineers test the mobile app on different devices, check the app at different screen sizes, check if the navigation, menus and buttons work well and do other check-ups.

  • App Release and Maintenance

At this stage the app stores include the provision of mobile applications, timely release of app updates, infrastructure maintenance, as well as the provision of customer support services.

Mobile App Development Platforms

The choice of mobile development platform is essential for future application. Each platform also defines development tools, practices, devices that run the application, and potential users. Therefore, project designers will have to make a decision on the mobile platform at the planning stage of the mobile application development lifecycle.

There are two most comprehensive mobile application platforms – iOS and Android. The two systems are quite similar in functionality, however, they have different application stores, software development kits (SDK) and tools and others.

Here is the table of the main variation between the two platforms.

mobile app development

Alternatives for Developing Mobile Apps

In addition to choosing the right mobile development platform, project designers should consider mobile application development approaches. They determine which platform the developed application will run on, what application building tools the development application will use, the capabilities of the application and some other specifications.

There are four main approaches to mobile application development:

  • Creating native mobile applications;
  • Development of cross-platform solutions;
  • Creation of hybrid mobile applications;
  • Creating progressive web applications

Each of these approaches has its benefits and disadvantages. Therefore, before choosing one, stakeholders should study their development project in detail and consider what suits them best.

Here’s a quick comparison of these mobile app development approaches for your easy and informative choice.

Mobile apps

Digital Publishing Trends for 2021 & Future

When thinking about digital publishing, probably the firstly that comes to the mind are ebooks. But digital broadcasting is much more than that. It covers many areas of our lives and it changes significantly day by day.

Newsletters, advertisements, company reports, tickets, catalogs, large libraries, resource materials, books, magazines, newspapers and other magazines, to name a few.

Digital publishing solutions seem to have become an integral part of many industries, it providing significant time and cost savings, and making our daily lives better. And as any advanced industry, it has its current and future trends.

The publishing industry has grown over the past decade, thanks to the ever-changing digital landscape and the big changes in how people read news, books and journals.

Due to the proliferation of free content, news online news sources are having a difficult time. According to a new report, nearly 46% of media executives surveyed expressed pessimism about the future of journalism. They conclude that local and national news organizations, like the public interest, are losing the ability to control the rich and powerful to keep journalists accountable.

However, the report found that most of the media executives surveyed were positive about the health of their own companies because there is still position of room for growth in the market. If publishers want to succeed, they must adapt to evolving trends and keep up with the changing market environment.

Even editors in the hardest-hit categories, managed to survive hard times and even flourish despite the uncertainty.  While users on the Internet are looking for new ways to find information, entertain themselves, and buy goods, they are looking for new ways not to think about buying in brick and mortar stores.

The Use of Digital Publishing

The invention of the print machine was revolutionary for human society, but today, in the digital age, we don’t think much about how we share information that has evolved significantly over the last 3 decades. The introduction of the Internet has provided great opportunities for those who wanted to convert traditional sources of information into digitized form allowing them to be saved for future generations or shared with others on a large scale. Together with modern communications and devices these achievements have propelled entire industries and digital publishing stands between them.

What Is Digital Publishing?

Living in a revolutionary era of digitalization we underestimate how digital publishing has changed our lives in recent years. But what does digital publishing mean to us?

‘Publishing’ is the activity of making information available to the general public, including the distribution of literature, music or info. Traditionally, the term refers to the distribution of printed material such as books and newspapers. ‘Digital’ refers to something using digits, especially binary numbers, and it applies to everything related to computers or other electronic devices.

As a result, digital publishing is a way of providing information to a wide range of people through the Internet and computerized electronic devices. The following are examples of fast emerging content both converting and creating in the digital publishing industry today: newsletters, journals and blogs, music, videos, games, ads, company reports, catalogs, huge libraries, resource materials and databases; And, of course, books, magazines, newspapers and other periodicals

Also, it is more common to distinguish such a branch of digital publishing as either online or web publishing in which e.g. Micro-publishing, websites, blogs. Social media and blog platforms (such as Twitter, Instagram, Facebook, Medium, Linkedin etc.) allow everyone to become a digital publisher simply by sending tweets, posting pictures or just sharing some thoughts and ideas.

What Is E-Publishing?

The original term ‘electronic publishing’ has been gradually replaced by the term e-publishing (or e-publishing) and has become a more general term – digital publishing. Primarily all of these terms describe similar processes, however, there are some differences depending on a particular industry. For example, ‘digital publishing’ is frequently used by companies providing e-services, and e-publishing is mostly related to the editorial aspect, electronic versions of books, newspapers, magazines and other magazines that are mostly designed for reading. Computer, e-reader, tablet or smartphone screen.

How Digital Publishing Changes Our Lives

Why is digital publishing so popular? There is not a single answer to the question, but we can mention some important factors. The ever-increasing popularity of various electronic devices designed for digital media such as electronic books (e-books), streaming services, electronic magazines, gave new impetus to the digitization of all sources of information.

Digital publishing allows the use of metadata, computerized navigation of published products and similar features, e.g. Digitizing medical record systems and educational materials in digital format. Environmental friendliness is also an argument in favor of digital publishing. But the biggest advantage of comprehensive digitization is the significant cost savings over printed materials and other traditional resources. Just like the industry as a whole, highlighting changes over time while encouraging innovation in new technologies. The initial purpose of some e-publishing branches was to mimic the formats of books and magazines, for example some e-books adapted to the sound of pages rather than creating features that could surpass traditional media.

to mimic the formats of books and magazines, for example some e-books adapted to the sound of pages rather than creating features that could surpass traditional media.

Fortunately, industry leaders have quickly grasped their progress and have integrated features that can speak words on a page to voice on a computer, which can be helpful for people who may have reading problems or some visual impairments. Thus, audiobooks helped millions of people to see the meaning of another size book. So digital publishing is not just about ‘money’, it also changes our lives for the better.